Archive for Thursday, August 2, 2001

Football boosters to sell advertising at Laws Field

August 2, 2001

Eudora's football boosters don't only see numbers lit up on the scoreboard or painted on the field. They see dollars that could help the program through advertising space sold on the south side of Laws field near the scoreboard.

The board approved advertising at the field for one year, after which the board can revisit the issue. Superintendent Marty Kobza set the stipulation that the signs look professional.

Bruce Kracl, president of the Cardinal 12th Man Club, the football booster club, said the group planned to have a sign company produce vinyl or canvas banners for the advertisers, giving the signage a uniform look.

The money earned would first support meals for players and coaches. If enough money was earned, Kracl said he hoped the booster club could purchase socks for the players or even speakers and amplifiers for home games and other school activities.

The Kansas State High School Activities Association has only a few rules about advertising on athletic facilities, otherwise it's up to school districts to set their own standards, assistant executive director Paul Palmer said. KSHSAA doesn't allow alcohol or tobacco advertising, nor does it allow advertising on venues used for post-season play.

"We just have a rule because we don't want any of the commercial aspect during that time," Palmer said.

Advertising at school facilities isn't all that unusual across Kansas, Palmer said, adding that he's seen advertising from local sporting goods outfits to Coca-Cola and Gatorade-sponsored scoreboards.

Kracl said the group would focus first on Eudora and Lawrence advertisers. If they looked at outside companies, Kracl said they would have some connection to Eudora, like an architectural firm designing a local building.

Advertising in a town like Eudora with one high school using one facility isn't nearly as complicated as it can be in school districts like Olathe where more than one school plays on a single field. Each of those schools might have different advertising contracts, Palmer said.

Although the issue of advertising at Laws sailed through the school board, corporate sponsorship of schools sometimes comes under scrutiny.

But Palmer said he doesn't necessarily hear all complaints, he's never experienced any dissension about advertising at school venues.

Kracl said he hadn't heard any dissension, but he also said the issue was new to most people.

"We're hopeful people are positive about it from the patron and community person to the business," Kracl said.

In bond issue news:

The board passed a resolution outlining the procedure for the bond issue vote Nov. 6. The resolution established the questions on which residents will vote. The election will be voted by ballot rather than by mail. The resolution also stated the district will apply to the State Board of Education to issue bonds exceeding the KSA limitation of 14 percent of the assessed valuation of taxable tangible property within the school district. USD 491's bond would be for $16 million toward the estimated $16.8 million necessary for a new high school.

The board approved a contract with Steve Shogren of Ranson and Associates, Inc., of Wichita to serve as financial adviser for the bond. His stipend of $80,000 is figured as .005 percent of the bonds approved. Out of this stipend, Schoengren must pay for bond counsel and other fees, including publishing documents.

The board also voted to allow DLR Group of the Kansas City area and Ranson and Associates, Inc., to work with an independent bond committee that will organize the campaign. Kobza stressed that the committee is separate from the board and from the school district.

In other school board news:

The board approved the transfer of second grade teacher Janell Barnow from Nottingham Elementary to take on the position of consolidating planing director. "Do we want her out of the classroom? No," Kobza said. "but as a teacher she impacts 20 children a year. As a planning director she can impact hundreds."

The board approved the employment of Stacy Coulter as a second grade teacher at Nottingham, Staci Nudson as a third grade teacher at Nottingham, and Robyn Kelso as a social studies teacher and drill team sponsor at Eudora High School.

The board accepted a bid from Architectural Revival, Inc., for bleachers between the track and pole vault runway at Laws Sports Complex. Kobza said the company should have the bleachers installed by the second football game of the season.

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