Archive for Thursday, April 24, 2003

KDOT won’t yield on highway signage

April 24, 2003

Looking to the Kansas Department of Transportation for help in advertising downtown Eudora business isn't the way to go, the Eudora City Council discovered at its last meeting.

But revamping the city's adoption of the Kansas Highway 10 sign ordinance might be a step in the right direction, according the mayor.

After meeting and corresponding with KDOT officials, City Administrator Mike Yanez learned the department would not install signs directing travelers to downtown Eudora on the freeway, in part because of the amount of space needed between signs and the number of signs needed on the roadway anyway.

Yanez said that KDOT suggested local businesses fitting the categories look into logo signing -- the blue gas, food, lodging signs that it places along K-10. But Council member Tom Pyle was doubtful small business owners in Eudora could afford the $1,150 necessary each year to advertise on the signs, which face each direction on the freeway and at both off ramps.

Moreover, KDOT has regulations regarding not only the types of businesses, which won't encompass all downtown Eudora businesses, but also how often businesses are open and their distance from the freeway.

Another suggestion Yanez heard was for Eudora businesses to explore advertising on billboards on 23rd Street in Lawrence because they were "grandfathered" in. Other options include erecting a sign for the entire Eudora business community, and as Conner suggested, directional arrows leading shoppers downtown.

Conner also suggested looking at the sign ordinance and decided what to revamp might be the best option. Pyle pointed to nearby towns like Tonganoxie and Baldwin City that allowed a lot of signage along their highways.

"The city of Eudora is not growing business-wise," he said.

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