Archive for Thursday, April 26, 2007

Chamber experiences renaissance with logo, site

April 26, 2007

As member LaDonna Russell sees it, the Eudora Chamber of Commerce is in the middle of a rebirth.

"Everything we're involved in represents a new look and feel for the chamber," Russell said.

The changes are both in its look and in the programs it's pursuing, she said.

"There's really a push now for the chamber to be very active in the economic development of the community," she said.

In February, the Chamber introduced a new logo at its annual dinner. Students in Jim Lynch's graphic design class at the Eudora-De Soto Technical Education Center helped draft the image.

Russell's contribution to the Chamber's renewed energy came in cyberspace.

Two weeks ago, her company, Stable System Solutions, helped launch a revamped Web presence for the chamber.

"I think it's a pretty cool Web site. I think it looks nice. Hopefully, it will give us the ability to grow our offerings," Russell said.

The site offers information to new residents about Eudora, an updated calendar of Chamber events and an up-to-date business directory.

"Really, the great thing about this site is that it is easily maintained so we'll be able to keep it up-to-date, which we haven't been able to do in the past," she said.

The site contains a Chamber directory.

Chamber members can instantly update the list as new businesses join, she said.

"I assume we'll be doing a lot of that as we go forward," Russell said.

The new system also allows anyone with enough access privileges the ability to go in and perform any necessary updates.

"You can maintain it without any technical knowledge," she said.

With the new site up and running, the Chamber still has to get its new image out in front of the public eye, Russell said.

"We will be going through the process of submitting to the search engines," she said. "We'll be doing reciprocal links anywhere we can."

The Chamber will also use the Web site to gain capital.

Local businesses have the opportunity to buy advertising space on the site or pay $25 per year to have the site link to their own Web site.

"There's actually several different things the Chamber is offering," Russell said. "One is actually a business card-sized ad that will either show up on the home page or any of the previous pages."

Russell also sees the site offering expanded content in the coming months.

Some ideas are possibly posting help-wanted ads or expanding the benefits for Chamber members, she said.

"I imagine we are going to be putting on quite a bit more about Eudora," Russell said.

For more information, visit the site at www.eudorachamber.com.

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